Overview
Google Toronto's Dealer Huddle
Dealer Huddle, a dynamic event hosted by cDemo and Google, offers valuable insights into the digital trends shaping the automotive industry. Through an exploration of consumer search, conversion, and event data, the event covers a diverse range of topics, including consumer behavior in the market, online search trends, the future of online car buying, digital merchandising, Google ads competitiveness, and more. As a guest presenter, I had the privilege of sharing key points with dealers to help them measure the effectiveness of their digital marketing efforts through analytics and overlooked secondary key performance indicators (KPIs). Additionally, I provided automotive students with a comprehensive rubric for personal growth and success when entering the automotive market segment..
"Excellent presentation! Very conversational and easy to listen to. Great framework, easy to follow and flavored with relevant examples to bring it to life. Pace on point! Action oriented."
Andrew Assad - Strategy & Insight Manager | Google Canada
Creating full-stack digital strategies that convert and scale for success