about
Digital Marketing provides an opportunity to find measurable success, growth, and scalability for organizations of any size.
The digital era has transformed how we connect with consumers, enabling us to track their journey from first impression to purchase and optimize their experience at every step. Throughout my career, I’ve focused on driving purchase behavior and minimizing digital friction for businesses, all through data-driven strategies.
My expertise lies in creating streamlined, high-converting campaigns that drive results—from boosting e-commerce sales to increasing walk-in traffic and generating inbound phone leads. With experience across the entire digital funnel, I specialize in platforms like Google Ads, Facebook Ads, LinkedIn, Twitter, as well as tools like Google Tag Manager, Google Analytics, and a range of CRM systems.
I’ve always been passionate about learning new things and developing novel ideas. The marketing lifestyle is the perfect incubator for the inquisitive, so it’s no surprise that most of my projects are attached in some way to connecting and enhancing consumer experiences.
Past & Current Work
A proven track record of working with great players in the marketing space.
From working at an international scale, developing digital strategy for local non-profits, and teaching digital courses at post-secondary institutions.
CanadaOne Auto Group
Vice President, Marketing
Edmonton, Alberta
2022 - Present
Head of the CanadaOne Auto marketing team for 41 multi-brand automotive dealer locations across Canada.
Reputation.com
Digital Marketing Director
San Ramon, California
2022
Oversaw and managed paid digital marketing efforts across North America and Europe.
NAIT Polytechnic Institute
Marketing Instructor
Edmonton, Alberta
2021 - 2022
Instructed various digital marketing topics within the Continuing Education Department.
CanadaOne Auto Group
Senior Marketing Manager
Edmonton, Alberta
2015 - 2022
Oversaw and managed all marketing initiatives across several multi-brand dealers across Western Canada.
Digital Consultant
Digital Strategy Consultant
Edmonton, Alberta
2017 - Present
Provide digital marketing strategy and application for various SMBs and non-profit businesses.
DDB Canada
Marketing Coordinator
Edmonton, Alberta
2014-2015
Controlled and built accounts with various clients requiring TV, print, and multimedia design services.
Check out some current and past initiatives.
Dive deeper into past collaboration work, volunteer developments and some of the latest projects that are being worked on.
Let's Chat
Whether you’re looking to learn more, start a project or grab a coffee, drop me a line below.
Creating full-stack digital strategies that convert and scale for success