about
Digital Marketing provides an opportunity to find measurable success, growth, and scalability for organizations of any size.
The digital era has exploded – with it, comes the ability to track consumer involvement from first impressions to purchase, and maximize their positive experience at every point in between. My career has been focused on maximizing purchase behavior and reducing digital friction for businesses through data-based decision making.
My skillset is focused on building clean, high-converting campaigns to drive everything from e-commerce sales, to walk-in traffic and inbound phone leads. Working across the entire digital funnel, I specialize in Google Ads, Facebook Ads, LinkedIn, Twitter, Google Tag Manager, Google Analytics, various CRM systems and more.
I’ve always been passionate about learning new things and developing novel ideas. The marketing lifestyle is the perfect incubator for the inquisitive, so it’s no surprise that most of my projects are attached in some way to connecting and enhancing consumer experiences.
Past & Current Work
A proven track record of working with great players in the marketing space.
From working at an international scale, developing digital strategy for local non-profits, and teaching digital courses at post-secondary institutions.
Canada One Auto Group
Vice President, Marketing
Edmonton, Alberta
2022 - Present
Head of the COAG marketing team for 27 multi-brand automotive dealer locations across Canada.
Reputation.com
Digital Marketing Director
San Ramon, California
2022
Oversaw and managed paid digital marketing efforts across North America and Europe.
NAIT Polytechnic Institute
Marketing Instructor
Edmonton, Alberta
2021 - 2022
Instructed various digital marketing topics within the Continuing Education Department.
Canada One Auto Group
Senior Marketing Manager
Edmonton, Alberta
2015 - 2022
Oversaw and managed all marketing initiatives across several multi-brand dealers across Western Canada.
Digital Consultant
Digital Strategy Consultant
Edmonton, Alberta
2017 - Present
Provide digital marketing strategy and application for various SMBs and non-profit businesses.
DDB Canada
Marketing Coordinator
Edmonton, Alberta
2014-2015
Controlled and built accounts with various clients requiring TV, print, and multimedia design services.
Let's Chat
Whether you’re looking to learn more, start a project or grab a coffee, drop me a line below.
Creating full-stack digital strategies that convert and scale for success