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Google Toronto – Dealer Huddle & Automotive Industry

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I was fortunate enough to be invited to Google HQ in Toronto this summer for an automotive industry marketing summit Dealer Huddle.

The event hosted by Google and cDemo took a deep look at industry trends via consumer search engine results yielding a wealth of insights. While unfortunately I can’t share the statistics due to disclosure issues, I can share some overall mind-opening topics that affect the automotive industry as a whole.

Topics included:

  • Consumer adjusted time in market
  • Average number of dealerships visited prior to purchase
  • Online search trends
  • Factors in consideration based on digital engagement
  • The future of buying cars online
  • Consumer perceptions of the automotive industry and barriers to purchase
  • Digital merchandising: The push to ecommerce marketing in automotive
  • Adwords competitiveness from dealer to dealer and corporate to dealer
  • Keynote Dealer Principal speakers from major automotive groups
  • Automotive Marketing Manager Q&A

Dealer Huddle was a huge hit. I’m looking forward to tweaking some digital strategies to align with what the Google machine is sharing. Stay tuned!