Digital Marketing
My digital marketing passion started with one question: What is my marketing effort really doing for me? The digital era has exploded and consumer involvement is shaping industry expectations. Fortunately digital development has brought a wealth of measurement techniques, ROI reporting, targeting, CRM and well, everything you can imagine. Front pages are now homepages; headlines are now H1’s. Let’s work with that.








Want to know more? Get in touch.
Check out the details
At a Glance:
Google Analytics Certified
Create and launch new analytics accounts with tiered and filtered segments
Transparent reporting on metrics and goals
Turnover reporting on all available indicators
Behaviour monitoring of on-site content, site speed, and traffic flow
Content drilldown reviews on all listed website pages
A/B testing on new experimental campaigns and major changes
Conversion tracking, assisted conversion tracking, goal tracking, conversion behavior and optimization initiation and development
AdWords account synching
Social and 3rd party platform campaign results with UTM tracking
Division, capture, modification of campaigns, landing pages, content and delivery reporting on:
>Demographics
>Geo
>Behaviour
>Device
>Mobile Users
>Acquisition
At a Glance:
Create and launch new AdWords accounts
General and call conversion tracking, assisted conversion tracking, conversion behavior and optimization
Click through rate, cost per click, and position optimization
Keyword development, modifiers, research and opportunity analysis
Remarketing, display, text search, and dynamic advertising
Geo-location targeting, time and location flex bidding, IP exclusions, competitor targeting
Develop strategies for:
>Flexible bidding
>Geofencing/targeting
>Device targeting
>Display advertising/creative
>Dynamic advertising
>Ad extensions
>IP exclusions
>Competitor targeting
>Remarketing
At a Glance:
Content curation, development and publishing
Reviews, comments and engagement development
Campaign behavior tracking to website through referrals
Conversion tracking and pixel tracking
Custom audiences, lookalike audiences and remarketing
Granular geo, psychographic, and demographic audience targeting and analytics
Lead generation funnels
At a Glance:
Direct new creative for email campaigns via designer
Create and deliver target-specific copy for email campaigns
Hyper-specific targeting for pulling, building and scrubbing lists
Creation and idea generation of new and ongoing campaigns
Co-directing sales staff on appropriate plans of attack for follow-up touch points
List and program building for sales staff efficiency on call-backs
Oversee CASL compliance regulations on all outgoing emails and subscriptions
Analytics reporting on all campaign success via inbox and incoming website traffic
At a Glance:
Domain registration and site pointing
WordPress CMS knowledge
HTML & CSS
Bootstrap 3
Site crawling for errors, page speed issues, design layout discrepancies
Embed, monitor and update all pixel tracking codes for remarketing and custom audiences
Geotargeting for personlizers and geofenced popups
Heatmap tracking
What People Are Saying
“I found Lowell very intelligent, resourceful, and driven. He immediately fit in well with our team and made connections with people in all areas of the company. If you want someone who’s committed to his work and to learning, shows initiative and is a pleasure to work with, I recommend Lowell.”

“Lowell spearheaded a project that brought incredible benefit to our organization’s growth. He did so in a highly professional manner, displaying incredible organizational skills and an aptness for completing tasks ahead of schedule. Clever, freethinking and a tremendous asset, he would be a fine contribution to any workplace.”

“Lowell was a huge asset to our team with the Special Olympics Swimming Team. He consistently showed patience, determination, and confidence when coaching all of our athletes. We are very appreciative for his consistent dedication to make a positive impact with the team.”
